iBUYPOWER RDY Brand Refresh
When I first started at iBUYPOWER in 2019 as an intern, I envisioned a new minimalist approach to the prebuilt PC line, RDY. My rebrand involved the use of the company’s trademark shade of red with 3 bold pinstripe lines, in order to evoke a sense of urgency and motion to the brand. Additionally, the logo was simplified to reflect the “Same Day” delivery portion of the product line. Tools used: Photoshop.
Final landing page banner (August 2020)
2021 Rebrand
A refresh of my original Q3 2019 campaign for Q3 2021. In collaboration with my team, I helped coordinate a multi-layered look for the RDY campaign to provide multiple new personalities to the brand while still retaining the trademark red-white color scheme I pioneered with my previous rebrand. In addition, the logo was simplified from “Same Day RDY Systems” to just “RDY” for easier brand recognition.